Colour is one of the most important element in web design!
In fact, colour has been used as a powerful form of communication since early man first learned to paint. For example, the ancient Egyptians were very skilled at using colour in their art. The colours they chose for various purposes had certain meanings.
Life and power had associations with the colour red. Blue represented the sky. Yellow signified the sun. Green represented vegetation. Black represented death and darkness.
Asking why is colour important in website design? is same as asking why chicken is important in chicken burger.
Scientists studied the psychology of colour over the years. If you observe what surrounds us, you can see the impact colour has. From the clothes we wear to the trinkets we buy, colours evoke different feelings.
Studies show that people make a decision about a product within 90 seconds. Up to 85% of that assessment is based on colour alone.
Businesses and organizations tend to place a lot of importance on getting their branding right because memory retention and recall are enhanced through colour. They want to stand out from the crowd and use color to evoke their feelings.
It doesn’t just apply to their logos, adverts and brochures – it also applies to their online digital presence, helping to define their website in a crowded market.
Why is colour important in WEB Design?
Choosing the proper colours for your website’s design is critical to its success. Colours might be your most effective weapon for eliciting a response from your intended audience. Colours may be used to evoke emotions in your visitors or to encourage them to act on a call-to-action on your website.
Colour helps humans process and store pictures more quickly than colourless (black and white) images, which can improve brand identification and encourage visitors to take action on your site. Colour schemes can influence subconscious judgement, thus your palette must not contradict your brand’s concept.
Use of colours in web design- Accessibility
When it comes to accessibility, colour is quite significant. With around 8% of males and 0.5 percent of women suffering from some sort of colour blindness, selecting colours with a high contrast value is critical in ensuring that visitors can see information, particularly when text is put on coloured backgrounds.
The reason Facebook’s main brand colour is blue isn’t because it’s the favourite colour of its creator, Mark Zuckerberg. He’s really colour blind in the red-green spectrum, which means blue is the colour he perceives best.
Red-green blindness is also the most frequent type of colour blindness, which is useful when you have over 1.94 billion monthly active users. Just imagine, Facebook being of red colour!!
Working with colour can be difficult since there are so many things to consider when developing a website. Having a stable colour palette to work with, on the other hand, is a terrific beginning step.
The value of colour in web design is obvious: when utilised creatively while considering the demands of the target audience and the site content, it may significantly improve the user experience and, as a result, the conversion rate. If you need help with choosing the right colours for your website, let our experienced Sydney web designers at WEB Magicians help you out. 🙂